Local and regional publications

Study, 2008

In Austrian enterprises, the period between the recognition of a crisis and the commencement of restructuring measures has been shortened from 15 to 7 months since the last survey. This means that the country is number one among all European countries in this respect …  >>

Study carried out in collaboration with EFMA and Nordea, 2008

In spite of great regional differences in strategies and business models, there is one essential success factor in the retail banking sector: flexibility in the organization of the branch office network is regarded as the most important lever …  >>

Study, 2008

In view of the abating "thermal" from Eastern Europe, domestic enterprises must open up new growth markets. Especially Turkey, as a great interior market in a strategically advantageous location, seems to offer itself as a complement to the prevailing concentration on Russia and the CIS states …  >>

Study, 2008

While Austrians and Croats show a tendency towards minimalism in shopping, Romanians emphasize quality and service. Czech consumers are regarded as rationalists, Hungarians as emotionalists. In Poland, the largest group among consumers is made up of hedonists …  >>

Study, 2007

47% of companies active in Central and Eastern Europe (CEE) have their headquarters in Vienna – primarily for historical reasons. Today, locations decisions are no longer determined by the question of whether highly qualified managers are available. Rather, the key issues are the tax and legal framework …  >>