Global Footprint Design

Over the next five years, Austrian industry, which is very well positioned internationally, is going to relocate even more of its production abroad. In this connection, the right combination of locations is of ever-increasing importance. In a new study, entitled "Global Footprint Design – master the rules of the international creation of value" ("Global Footprint Design – die Spielregeln der internationalen Wertschöpfung beherrschen"), Roland Berger Strategy Consultants examined success factors for the creation and management of a successful location portfolio. The results were presented on Wednesday in the course of a Business Breakfast in Vienna.

"The 'global footprint' of an enterprise is an itemized presentation of the individual steps of value creation in a global network, similar to a geographical footprint", explains Roland Falb, partner and managing director of the Vienna office of Roland Berger. In order to determine the right "global footprint" for a production company, the first step must be to define those parts of the value creation chain that belong to the enterprise's core competences. Subsequently, and taking into account quality, costs and availability, the optimal locations for these steps in the value creation chain are determined within a worldwide company network. This process is known as global footprint design.

Speakers:

Dr. Roland Falb, Managing Director and Partner, Roland Berger Strategy Consultants, Vienna

DI Rainer Zellner, chairman of the management board of Semperit Holding AG