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Roland Berger partners Peter Drucker Forum 2015: Management between humanity and digital progress

Peter Drucker Forum
Peter Drucker, born in Vienna, is the "father of modern management". He studied in Hamburg and Frankfurt and in the late 1930ies he emigrated to the US. Several rankings elected him the person with most influence in developing the idea of Management. Drucker says Marketing and Innovation as well as motivated employees are the key pillars for successful business.

On 5th and 6th of November 2015 the 7th Peter Drucker Forum was held in Vienna on the title of “Claiming our Humanity – Managing the Digital Age”.
Partner Roland Berger is supporting the world’s leading management conference this year.

The world is undergoing a period of digital upheaval – whether at home or in the workplace, digitization is having a massive effect on everyday processes, traditional business models and is already impacting on employment. Put simply, what role is there for mankind in this technology-driven world?

An international audience of top-line business leaders packed the Viennese Hall of Sciences for the opening discussion on the topic “Entering the Brave New World of Digital - Disruption as the New Normal?” Roland Berger CEO Charles-Edouard Bouée emphasized that “For companies and management, digitization is much more than just technological progress. It represents a fundamental change in culture and organization which managers need to face squarely.” The experts were united in their belief that management must lead with courage and determination in order that the digital transformation is successful for both the company and its people.

Further questions addressed by the panel included whether we are at a turning point, how this revolution differs from those in history and what threat automation represents to both manual and knowledge jobs.

The Discussion was hosted by Harvard Business Review Editor-at-large Julia Kirby.
Nov 7, 2015

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